Soft2Bet: Revolutionizing the iGaming Industry with Innovative Solutions
Soft2bet has emerged as a transformative force in the iGaming sector, delivering cutting-edge solutions that have reshaped the online gambling landscape. By offering comprehensive turnkey services and a diverse portfolio of brands, Soft2Bet has established itself as a leader in providing engaging and secure gaming experiences to players worldwide.
Soft2Bet: Key Facts and Company Profile
Founded in 2016 by Uri Poliavich, Soft2Bet has rapidly expanded its footprint in the iGaming industry. Headquartered in Santa Venera, Malta, the company boasts a workforce of over 1,000 employees representing 25 nationalities, emphasizing its commitment to diversity and global reach.
- Turnkey Solutions: Soft2Bet offers end-to-end services for online casino and sportsbook operators, including platform provision, payment processing, customer support, and compliance services.
- Motivational Engineering Gaming Application (MEGA): This proprietary gamification solution enhances player engagement and retention by integrating personalized gaming experiences.
Soft2Bet holds over 16 global licenses, enabling operations in multiple regulated markets, including:
- Denmark
- Greece
- Ireland
- Italy
- Malta
- Mexico
- Ontario (Canada)
- Romania
- Spain
- Sweden
This extensive licensing portfolio underscores the company's dedication to regulatory compliance and responsible gaming practices.
Soft2Bet Brands
Soft2Bet's brand portfolio is a testament to its innovative approach and market adaptability. Among its most successful brands are:
Betinia offers a unique gamified sports betting experience, featuring elements like the Colossus, weekly challenges, and city-building features where players can develop five cities. Betinia operates in multiple markets, including Sweden and Denmark, providing localized services tailored to regional preferences. In November 2022, Soft2Bet launched a dedicated mobile app for Betinia in Sweden, enhancing user experience with a modern design and improved functionality.
Launched in 2018, CampoBet seamlessly integrates online casino offerings with sports betting, focusing on pre-match, live, and virtual sports events.Initially targeting the Scandinavian market, CampoBet has expanded its reach to countries like Denmark, Mexico, and Sweden, adapting its offerings to meet local regulations and player preferences. In December 2023, CampoBet introduced a redesigned mobile app for iOS and Android users in Sweden, featuring a user-friendly interface, faster performance, and enhanced gamification elements.
These brands exemplify Soft2Bet's commitment to delivering diverse and engaging gaming experiences across various markets, solidifying its position as a frontrunner in the iGaming industry.
Soft2Bet Commitment to Responsible Gaming and Compliance
Soft2Bet places a strong emphasis on responsible gaming and regulatory compliance, ensuring that its platforms provide a safe and ethical environment for players. The company integrates responsible gaming features into all its products, reflecting its dedication to player well-being.
Key Responsible Gaming Measures:
- Player Protection Tools: Soft2Bet offers features such as deposit limits, self-exclusion options, and reality checks to help players manage their gaming habits responsibly.
- Employee Training: Staff undergo continuous training on responsible gambling to recognize and assist at-risk players effectively.
- Collaborative Monitoring: Multiple departments, including Anti-Money Laundering (AML) and customer support, work together to track unusual betting patterns and intervene when necessary.
Regulatory Compliance Initiatives:
Operating in multiple regulated markets, Soft2Bet maintains a comprehensive compliance framework that includes:
- Multi-Jurisdictional Licensing: Holding licenses from authorities such as the Malta Gaming Authority (MGA), the Swedish Gambling Authority (SGA), and the Alcohol and Gaming Commission of Ontario, among others.
- Robust AML and KYC Processes: Implementing rigorous identity verification, transaction monitoring, and source-of-funds checks to prevent fraud and financial crimes.
- Data Protection: Adhering to strict data security policies in line with GDPR and other local data protection laws to ensure player information remains secure.
By proactively integrating compliance into its operations, Soft2Bet not only meets regulatory requirements but also enhances player trust and operational stability.
Awards and Industry Recognition
Soft2Bet's innovative approach and commitment to excellence have garnered significant industry recognition. In 2025, the company received three major awards at the Global Gaming Awards EMEA:
Awarded to Founder and CEO Uri Poliavich for exceptional leadership and vision.
Recognizing Soft2Bet's robust and versatile iGaming platform.
For the introduction of the Motivational Engineering Gaming Application (MEGA), a gamification solution enhancing player engagement.
Additionally, Soft2Bet's brand Quickcasino was honored with the "Nordics and Baltics – Rising Star" award at the EGR Europe Awards 2025, highlighting its rapid growth and innovative player experience in the region.
These accolades reflect Soft2Bet's strengths in leadership, technological innovation, and its ability to deliver engaging and responsible gaming experiences across diverse markets.
FAQ
Yes, Soft2Bet has received multiple industry awards and nominations, including six nominations at the EGR Europe Awards 2025.
Soft2Bet ensures responsible gaming practices by integrating player protection tools, providing employee training, and collaborating across departments to monitor and assist at-risk players.
Yes, Soft2Bet offers turnkey solutions for both online casinos and sports betting platforms.